Audit & Strategy Services
Less than 20% of professional sellers on Amazon generate more than $1 million in revenue annually. Competition for share of wallet is fierce and simply listing products on Amazon is not enough to ensure success. Regardless of your current sales volume, success on Amazon requires constant improvement. Our audit includes a customized, high level review of your Amazon account with an analysis of your current situation, recommendations to fix problem areas, and strategic direction to drive future growth.
Amazon can be a confusing landscape of policies, programs, acronyms, fulfillment options, tax & nexus concerns, and operating standards – especially for a potential new seller. Our assessment is designed for retailers, brands, and manufacturers who are considering selling on Amazon. Geared to provide an understanding of the competition, selling models, and fulfillment options for building a successful Amazon business.
Advertising & Promotion
E-commerce starts with search and more than half of consumers start their product searches on Amazon. Their dominance in search is driving incredible growth and intense competition for advertising on and off the platform. Our hands-on approach to campaign development, budget allocation and account management has effectively driven incremental sales and increased brand awareness & exposure for our clients.
SPA, SB, PDA, AMG, AAP, Deals, Coupons, and Social Media Offers
Detail Page Optimization
Approximately 70% of the visitors to Amazon start their shopping experience in the search box. A well planned content blueprint is essential to improve product visibility, increase detail page visits, and boost conversion rate. Our content service includes a thorough review of your current pages and recommendations for search optimized content and informative images that visually convey your product story.
Advanced Content Development
With hundreds of millions of products offered on Amazon, sellers and brands need to leverage every opportunity to capture the sale. Advanced Content lets you tell your unique product and brand story with additional copy, lifestyle images, comparison or specification charts. Strategy, copy and design services are available for Enhanced Brand Content, A+ and Amazon Storefronts.
“No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop…there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment.”
AUTHOR OF GOOD TO GREAT
Exploring the Flywheel Effect
Many business leaders are familiar with the famous napkin drawing of the Amazon Flywheel, the model used as the guiding principle that is driving its amazing growth. Every improvement Amazon makes fuels the flywheel and helps accelerate the company's growth.
At Spot-On, we strive to help our clients make continuous improvements to each facet of their Amazon business to further enhance the customer experience. This in turn, helps accelerate sales growth. All of the Amazon services we offer are built around the concept of creating a unique, client based “flywheel effect” to drive sustainable growth.