We engaged Gene to help us with our nascent Amazon third-party seller business. This was our first Holiday season selling on Amazon and Gene offered us strategic guidance as well as tactical initiatives to boost the business. And it worked! We had a successful first Holiday selling season thanks to Gene's guidance. I especially appreciated his tactical advice and his sense of urgency to get us ready for the Holiday season. He has an excellent combination of creative vision and analytical aptitude. He was accessible and easy to work with. Three cheers to Gene!